press coverage
We’re really excited about our involvement in the Olympic Games, and it looks like we’re not alone! Check out the following news articles on our sponsored athletes and Olympic activities.
 | The San Francisco Examiner "SPORTS: Boulder County man returning to Olympics" - Jul 5, 2008 The San Francisco Examiner covers the impressive comeback of our sponsored judo Olympian, Brian Olson. | |
 | Street & Smith's Sports Business Daily "24 Hour Fitness Launches New Olympic-Themed Ad Campaign" – July 3, 2008 Sports Business Daily shares the news of our “We Are All Athletes” campaign featuring Kerri Walsh, Jeremy Wariner, Brian Olson, and Alicia Sacramone. | |
 | BrandWeek "Beijing There: It's Not All Fun and Games" - June 22, 2008 According to BrandWeek, our “We Are All Athletes” campaign is a part of a greater marketing theme amongst those involved in the Beijing Games: one oriented toward unity | |
 | The Daily Camera | |
 | ESPN Olympic Sports "The journey was long, but Volmar finally gets Olympic chance" - June 22, 2008 ESPN details Adler Volmar’s lifelong road to the Olympics. | |
 | The Honolulu Advertiser "Hawaii helpers bound for Beijing" - June 17th, 2008 A Hawaii newspaper covers several local 24 Hour Fitness employees headed off to work with our sponsored athletes. | |
| The Honolulu Advertiser "Two Hawaii trainers to help staff Olympic facility" – June 3rd, 2008 The Honolulu Advertiser breaks the news of Lisa Martin and Brandon Moriki’s selection to work at the High Performance Training Center in Beijing. | |
 | Fitness Business Pro "24 Hour Partners with Six Athletes for Beijing Olympics" – May 1, 2008 Fitness Business Pro covers our sponsorship of six stellar athletes for the Beijing Games. | |
 | IHRSA "24 Hour Fitness Announces Partnership with Six U.S. Olympic Hopefuls for the Beijing 2008 Olympic Games" – May 1st, 2008 IHRSA covers our athlete sponsorships and Olympic spirit. |
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