24 Hour Fitness Renews USOC Sponsorship

24 Hour Fitness Renews U.S. Olympic Team Sponsorship Through 2012

SAN RAMON, Calif., (August 6, 2008) - 24 Hour Fitness, the largest privately-owned U.S. fitness chain along with the U.S. Olympic Committee (USOC) today announced the leading health club pioneer’s renewed commitment to the athletes and organizers of the U.S. Olympic Team, extending its exclusive fitness center sponsorship through 2012.

24 Hour Fitness’ has supported America’s Olympic Team since the Athens 2004 Olympic Games and backs its U.S. Olympic Team sponsorship with advertising, in-club promotions and the largest sponsorship of National Governing Bodies. In addition, 24 Hour Fitness offers eligible U.S. Olympic athletes and hopefuls free and reduced rate club memberships to support them as they train in their hometowns.

“24 Hour Fitness is proud to continue its support of the U.S. Olympic Team,” said Tony Wells, Chief Marketing Officer, 24 Hour Fitness. “The U.S. Olympic Team inspires our members and employees reinforcing that with hard work anyone can achieve their athletic and fitness goals.”

As part of its renewed sponsorship, 24 Hour Fitness will continue to provide U.S. Olympic athletes and hopefuls with access to their more than 425 fitness clubs as well as maintain their support of the U.S. Olympic movement by sponsoring eleven National Governing Bodies. Additionally, 24 Hour Fitness will continue to work closely with the USOC to help Team USA optimize its performance both stateside and within the Olympic Host City by outfitting the U.S. Olympic Training Centers and High Performance Training Center (HPTC) with state-of-art-equipment and expertise.

While in Beijing, the HPTC will serve as a base for the U.S. Olympic Committee during the Games offering services to include training facilities. 24 Hour Fitness team members will be available at the HPTC fitness center to support U.S. athletes.
New to the partnership will be the brand’s support of the U.S. Paralympic Team and its commitment to employ U.S. Olympic Hopefuls with flexible schedules so they can earn money while focusing on their training in hopes of making the U.S. Olympic Team.

“24 Hour Fitness has been a great partner to the U.S. Olympic Committee and has helped Team USA train and ready for competition since the Athens 2004 Olympic Games,” said USOC Chief Marketing Officer Rick Burton. “The continued support of 24 Hour Fitness through 2012 reinforces the brand’s commitment to the U.S. Olympic Movement and will help another generation of U.S. Olympic athletes and hopefuls pursue their dreams of Olympic glory.”

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness Worldwide, an innovative leader in the health and fitness industry, serves more than 3 million members in over 425 clubs worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. 24 Hour Fitness has partnered with superstar athletes and celebrities like Magic Johnson, Andre Agassi, Lance Armstrong, Shaquille O’Neal, Jackie Chan, Yao Ming and Derek Jeter to open co-branded clubs around the world. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Nike, and for five seasons has partnered with NBC’s popular reality TV show, The Biggest Loser. For more information and to find the location nearest you, visit our contact us page.

U.S. Olympic Committee

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games.