Press Coverage for 24 Hour Fitness

 U.S. Olympics

KING-5, NBC, Seattle, WA
Celski Makes First Local Post-Olympics Appearance - Mar. 3, 2010
Olympic Bronze Medalist and Team 24 Hour Fitness athlete, J.R. Celski made his first post-Olympic public appearance at our Issaquah Black Nugget Road Super Sport location near Seattle, WA.  Includes video.

SignOnSanDiego.com
Gym worker has own Olympics experience - Feb. 16, 2010
Columnist Diane Bell, talks with Club Manager Jennifer Jurkosky from our Hillcrest Active location in San Diego about her trip to the Olympics as a Fitness Ambassador.

BellevueReporter.com
Fitness Manager keeping NBC employees in shape at Olympics - Feb. 15, 2010
Story mentions Austin Ferguson, Fitness Manager at our Downtown Bellevue Sport location, being chosen to go the Winter Olympic Games in Vancouver as a Fitness Ambassador.

Reuters.com
Trickle-down Olympic fitness for the rest of us - Feb. 15, 2010
An article published by news agency Reuters talks about four Olympic hopefuls creating workouts that are based on their specialities but geared to everyday athletes.  To find out more about Team 24 Hour Fitness, our Olympic sponsorships and these workouts, please visit our Olympic micro site 24HourFitness.com/GoTeamUSA.  

Sports Business Daily
Inside Pitch:  Sponsors Activate Around J. R. Celski's Recovery - Feb. 15, 2010
An article in Sports Business Daily talks about J.R. Celski and his recovery from a serious leg injury in September 2009.

That'sFit.com
Julia Mancuso Shares Her Favorite Gym Moves - Feb. 11, 2010
Team 24 Hour Fitness athlete and Vancouver 2010 Olympic hopeful Julia Mancuso shares her favorite exercises with That's Fit.  Check out the article and find out what keeps this athlete in ready to compete.

Club Solutions
24 Hour Fitness Launches its Olympic Games Marketing Campaign - Feb. 09, 2010
Club Solutions, a health and fitness industry publication, reprinted our Olympic Games marketing campaign press release.

Dallas Morning News
24 Hour Fitness Preps Olympic Effort - Feb. 9, 2010
A story in the Dallas Morning News discussed 24 Hour Fitness' new marketing campaign "We Are All Athletes."  Tony Wells, 24 Hour Fitness' CMO said "The message to consumers is that if we can help Olympic athletes achieve their goals, we can certainly help them compete to reach their everyday fitness goals."

Fox Sports
Interview with Team 24 Hour Fitness Athlete J. R. Celski  - Feb. 9, 2010
Barry Lebrock from Fox Sports talks with Olympic hopeful J.R. Celski about recovering from his recent injury, preparing for the 2010 Winter Games in Vancouver and working with 24 Hour Fitness.  Includes video.  The video interview will automatically start after the advertisement.

Marketing Daily
24 Hour Fitness Efforts Build on Olympics - Feb. 9, 2010
Karl Greenberg from Marketing Daily wrote an article about 24 Hour Fitness' Olympic Marketing campaign "We Are All Athletes."  Tony Wells, 24 Hour Fitness CMO, mentions the new ads will debut during the 2010 Winter Olympic Games in Vancouver.

Deseret News - Salt Lake City, UT
Utah Speedskater Tucker Fredricks Aims to Do Dad Proud - Jan. 20, 2010
Olympic hopeful and Team 24 speed skater, Tucker Fredricks, discusses his motivation, working with 24 Hour Fitness and the upcoming Vancouver Winter Olympic Games.

North County Times - San Diego County
Q&A With Olympic Snowboarder Gretchen Bleiler - Nov. 28, 2009
During a visit to the 24 Hour Fitness Sport location in Carlsbad, CA, Olympic snowboarder Gretchen Bleiler talked about the upcoming Winter Games in Vancouver.

ESPN Olympic Sports
"The journey was long, but Volmar finally gets Olympic chance" - June 24, 2008
ESPN details Adler Volmar’s lifelong road to the Olympics.

BrandWeek
"Beijing There: It's Not All Fun and Games" - June 22, 2008
According to BrandWeek, our “We Are All Athletes” campaign is a part of a greater marketing theme amongst those involved in the Beijing Games: one oriented toward unity.

Fitness Business Pro
"24 Hour Partners with Six Athletes for Beijing Olympics" – May 1, 2008
Fitness Business Pro covers our sponsorship of six stellar athletes for the Beijing Games.

IHRSA
"24 Hour Fitness Announces Partnership with Six U.S. Olympic Hopefuls for the Beijing 2008 Olympic Games" – May 1, 2008
IHRSA covers our athlete sponsorships and Olympic spirit.

 2010

Advertising Age
CMO's You Should Know:  Tony Wells, 24 Hour Fitness - June 21, 2010
Advertising Age spoke to 24 Hour Fitness Chief Marketing Officer, Tony Wells in story about the company’s successful marketing efforts.  The interview discussed successes during Wells’ three years as CMO; such as having achieved an “A” rating with the Better Business Bureau.

San Francisco Business Times
24 Hour Fitness Reshapes Strategy - June 4, 2010
San Francisco Business Times spoke to 24 Hour Fitness CEO, Carl Liebert III about the company’s corporate strategy and weathering tough economic times. The interview discusses various changes the company has seen over the past year, from the size of new clubs to membership options.

San Francisco Chronicle
More teen girls lift weights - and get hurt - May 10, 2010
"Teenagers are still growing into themselves, finding their balance, and it's hard to lift properly when your body is changing from month to month," said Whitmore, who trains Maddie at 24 Hour Fitness in Moraga.

Fitness Magazine
The Best Gyms in America for Every Workout - Mar. 29, 2010
Fitness Magazine polled fitness pros and readers to find the best gyms in America.  24 Hour Fitness was voted the Best Big-Box Gym for our convenient locations, reasonable memberships and great group exercise offerings such as Hot Hula, a Polynesian-style dance workout.

The CW Network 13/31 Sacramento
Dance Party Xtreme Segment 1 (8:50am) and Segment 2 (9:37am) - Feb. 28, 2010
Ashley Williams, CW 13/31 news correspondent in Sacramento, CA, visited a 24 Hour Fitness in Sacramento to check out the Dance Party Xtreme group exercise classes.  Includes video.

KPIX-TV, CBS 5 in San Francisco, CA
Eye On The Bay - Beauty Trends - Feb. 11, 2010
An Eye on the Bay episode broadcast on CBS 5 in San Francisco talked about the Zumba group exercise classes offered at Bay Area 24 Hour Fitness locations.  Zumba is a high energy exercise class that incorporates Latin music and dance moves.  Find out more about Zumba.  Includes video.

G.I. Jobs
JMO to CEO
In the most recent edition of G.I. Jobs, 24 Hour Fitness CEO, Carl Liebert was quoted about how his former military experience helped him become the leader his is today.

CNN Money
7 Digital Fitness Coaches - Jan. 15, 2010
An article from CNN Money looks at digital fitness coaches, including the bodybugg calorie management system from 24 Hour Fitness.

New York Magazine
50 Steps to Simple Happiness - Jan. 18, 2010
A recent study ranked New York as the least-happy state in the nation.  One of New York Magazines' 50 things to bring happiness included "enjoying the view from the new 24 Hour Fitness location in SoHo."

U.S. News and World Report
A Long Life:  7 People Past 90 with Lots Left to Do - Jan. 25, 2010
This story spotlights an inspirational, 91-year old group exercise instructor from Southern California.  Eleanore Miller teaches a group exercise class geared for seniors at the 24 Hour Fitness location in Whittier, CA every Monday morning.  Eleanore is a source of inspiration to her class and encourages them to "do what they can."

Runner's World Magazine
Rise of the Machines - February, 2010
24 Hour Fitness' Director of Equipment Standards, Lance Sapera, was quoted in an article detailing some of the features of some of the newest treadmills to hit the market.

The Dallas Morning News
How to choose the Dallas-area gym that works for you - Jan. 11, 2010
"Fitness centers provide some of the best opportunities to shape up. What you need is a game plan for finding the right place, making fitness goals and sticking to them."

www.ThatsFit.com
Health Club Pays Off! Man Loses 100 Pounds in One Year - Jan. 11, 2010
The final straw for Michael was buying a size 48-50" pants and not being able to walk up a flight of stairs.  Find out what motivated this 24 Hour Fitness member from Houston, TX to lose 100 pounds in just over 1 year.

 2009

www.Hungry-Girl.com
Bodybugg featured in newsletter - Oct. 22. 2009
The October 2009 "Weekly Weigh-In" newsletter from www.Hungry-Girl.com reviews the Bodybugg calorie management system.

VANITY FAIR
"Is Derek Jeter Going to Teach Cycling Classes at 24 Hour Fitness Clubs in the Off Season?" - Oct. 6, 2009
Derik Jeter answers this question at the 24 Hour Fitness club on Crosby Street, in New York City.

Los Angeles Daily News
"All Gain, No Pain" - Sept. 23, 2009
24 Hour Fitness Personal Trainer Ted Shankle from Hermosa Beach, CA was part of a photo interview on proper exercise techniques.

Men's Fitness
MF Talks Shop with Yankee Hit King - Sept. 2009
Don't miss this interview from our new club in Manhattan's SoHo neighborhood with the New York Yankee Derek Jeter.

Los Angeles Times
“Workout in the Water” - June 16, 2009
Hey, swimmers, don't limit yourself to lanes, the aquatic version of a hamster wheel.  And landlubbers, give up the notion that strength training and cardio are best done on terra firma.

Wall Street Journal
"Burn Notice:  How Accurate are Calorie Tracking Devices” - June 23, 2009
An article in the Wall Street Journal says "Activity monitors using accelerometers can aid in weight control by estimating the calories you expend during the day..."

www.GadgetGuy.com
Column featuring the Bodybugg - June 24, 2009
Bodybugg® 3rd Generation HERE-Now lighter, thinner, smaller and offers wristwatch digital display...

New York Post
“Jeter Opens Gym for Children” - May 20, 2009
"While Derek Jeter and the Yankees have kept fans' heart rates up all season long -- particularly over the team's current six-game winning streak -- Jeter took some time yesterday morning to increase the heart rates of several children..."

Health Magazine
“America’s Healthiest Gyms” - April 2009 Issue
Choosing a gym can feel a bit like choosing a spouse: You want it all, you deserve it all. And once you sign on the dotted line, it had better be a rewarding, motivating, and healthy relationship!

Examiner.com
”Zumba – the accent is on fun!” - Mar. 16, 2009
Your first impression? A mass of colors and unison movement (pretty typical for most aerobics classes) covering every corner of the room! The closer you get, you start to get this feeling … this rhythm …

Examiner.com
“Afro Belly Boogie – Aerobics with a Twist” - Mar. 13, 2009
Waiting outside the aerobics room of Newark’s [CA] 24-Hour Fitness, I’d arrived early for a relatively new class being offered; something called ‘Afro Belly Boogie.’ I had been greeted earlier by...

You24 Magazine
"What's Bugging You?" - Mar. 11, 2009
One little device can change your diet... find out how.

Time/CNN
"Pocket-Size Personal Trainers" - Feb. 26, 2009
An article in Time/CNN checks out new tech gadgets for helping people reach their health and fitness goals.

The Wall Street Journal
"Calorie Counters Have It Right, Diet Study Says" - Feb. 26, 2009
An article in the Wall Street Journal says... "you aren't what you eat, you're how much."

The New York Times
"Gear Test with New Mothers; Slimming Down Interactively" - Jan 8, 2009
The New York Times tests new interactive gear, including the Bodybugg from 24 Hour Fitness.

Daily Candy San Francisco
"Healthy, Wealthy and Thighs" - Jan 6, 2009
The Daily Candy in San Francisco talks about how to stick to New Years resolutions with the Bodybugg.