24 Hour Fitness Couples with the Biggest Loser for the Fifth Consecutive Season
Club Members Find Partners to Help Achieve Fitness Goals During Season 5 of NBC’s Smash Hit Show
SAN RAMON, Calif. - January 8, 2008
24 Hour Fitness members across America have matched up with friends, loved ones and new acquaintances to shed the pounds during NBC’s The Biggest Loser Season 5, which airs Tuesdays at 8 p.m. Eastern/Pacific. This year’s television program brings couples together to compete for The Biggest Loser title and a grand prize of $250,000. To celebrate this theme, 24 Hour Fitness will encourage members to work out in pairs by offering a special Biggest Loser Couples Training promotion during the month of February.
“24 Hour Fitness is proud to continue its relationship with The Biggest Loser for the fifth consecutive season,” said Tony Wells, senior vice president of brand marketing for 24 Hour Fitness. “Training in pairs is a great way to get in shape fast and stay motivated and 24 Hour Fitness is committed to helping members change their lives in 2008.”
Following up on the success of The Biggest Loser Six-Week Weight Loss Program and tying into the couples theme for the fifth season, 24 Hour Fitness will launch The Biggest Loser Couples Training Program. The program will offer members the opportunity to work out with a friend or loved one for a special promotional rate while offering the same great benefits of a personalized session. The bodybugg® calorie management system, as seen on The Biggest Loser Season 4, will also continue to play a vital role in helping club members stay on track to reach their fitness goals.
“24 Hour Fitness is a crucial partner for The Biggest Loser and we are excited to have them support this year’s program,” said Mark Koops, executive producer for The Biggest Loser. “We’re thrilled to show our audience how they can succeed in weight loss by partnering with friends and loved ones and by using 24 Hour Fitness’ tools and expertise.”
For the fifth season in a row, 24 Hour Fitness is providing The Biggest Loser with a state-of-the-art onsite gym at the ranch where contestants live while competing on the program. 24 Hour Fitness has outfitted the gym with cutting-edge fitness equipment, mats, stability balls, and conditioning bands.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 400 clubs worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors the 2008 U.S. Olympic Teams and the Magic Johnson, Andre Agassi, Shaquille O’Neal and Lance Armstrong foundations. For more information and to find the location nearest you, visit our contact us page.
About The Biggest Loser
The first reality series where everybody "loses," The Biggest Loser offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Alison Sweeney (Days of Our Lives) is back to host the fifth season of the series, which challenges and encourages overweight couples to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. The Biggest Loser provides the 20 strong-willed, yet hopeful, contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper.