Sleeker, Smaller and Smarter: 24 Hour Fitness Launches Bodybugg Upgrade
-New Version of Calorie Management Tool Featured on “The Biggest Loser” Debuts in Time for New Year’s Resolutions -
SAN RAMON, Calif. and WASHINGTON, D.C. - December 1, 2008
24 Hour Fitness, the nation’s largest privately held fitness club chain, is helping people reach their fitness and weight loss goals in the New Year with an updated version of the bodybugg® calorie management system. This high-tech system has been used by contestants on NBC’s wildly popular reality series “The Biggest Loser” for the past three seasons, and has also helped more than 100,000 Americans lose weight and stay fit.
“The new bodybugg system includes a new armband device that is 50% smaller than the previous version, and includes the latest technology advancements from our partner, Body Media,” said Patrick Naaman, Senior Vice President of Merchandising. “It’s more accurate in helping our members achieve their personal fitness goals than ever before.”
The bodybugg armband device uses sophisticated body monitoring capabilities to provide users with a breakdown of their calorie consumption and expenditure. Upgraded features of the new bodybugg system include:
- New sleek, contemporary look and 50% smaller size
- USB cable to upload data and charge the device
- Now both PC and Mac compatible
- A free six-month online subscription to the www.bodybugg.com Web interface for tracking progress and success
The bodybugg armband device contains four patented sensors that transform a stream of information about the body into a real-time measurement of calories burned. It tracks a variety of biometrics including galvanic skin response, physical activity, and body temperature throughout the day. No matter what activity a user is doing – washing dishes, playing with the kids or working out – the bodybugg calculates the amount of energy expended in each motion. Users then download their captured bodybugg data to a Web interface that tracks caloric measurements and helps them monitor their food intake and activity levels as they seek to achieve their fitness goals. The Web interface includes customized menus and a database of thousands of common foods to make calorie-tracking simple.
“The bodybugg is the tool I used to regain control of my life,” said Ali Vincent, the first-ever female winner from “The Biggest Loser” season five. “It is liberating to know where I am with my calorie burn at any given point throughout the day with one quick glance. This tool helps me live consciously and create the life I want to live."
The new bodybugg calorie management system is now available to consumers at 24 Hour Fitness locations nationwide and online at www.24hourfitness.com. Regular retail price for the complete system is $249.00. The bodybugg.com web interface subscription renewal options range from $14.95 per month to $99 per year.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 425 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. 24 Hour Fitness has partnered with superstar athletes and celebrities like Magic Johnson, Andre Agassi, Lance Armstrong, Shaquille O’Neal, Jackie Chan, Yao Ming and Derek Jeter to open co-branded clubs around the world. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Nike, and for six seasons has partnered with NBC’s popular reality TV show, The Biggest Loser. For more information and to find the location nearest you, visit our contact us page.