24 Hour Fitness and The Biggest Loser - Season 8
24 HOUR FITNESS® HELPS THE BIGGEST LOSER CONTESTANTS REACH THEIR
FITNESS GOALS DURING THEIR “SECOND CHANCE” JOURNEY
- Season Eight of NBC’s Hit Show Premieres on Tuesday, Sept. 15
at 8 p.m. EST/PST and 7 p.m. CST/MST
SAN RAMON, Calif., (September 16, 2009) – Season eight of NBC’s popular unscripted reality series “The Biggest Loser” will give contestants the support they need to achieve their fitness goals, and one player will win the $250,000 grand prize. With some high-tech help from the bodybugg® calorie management system, words of encouragement from an accomplished athlete, and an innovative group exercise routine, the contestants will have the tools and guidance to transform their lives through nutrition and exercise.
“Setting fitness goals is the first step in the weight-loss journeys of the season eight “Biggest Loser” contestants,” said Tony Wells, chief marketing officer for 24 Hour Fitness. “Our team at 24 Hour Fitness is proud to once again partner with the show to provide the tools the contestants need to reach their ultimate fitness goal, which will inevitably forever change their lives.”
24 Hour Fitness-supported highlights for season eight of “The Biggest Loser” include:
- During the season premiere, contestants will be provided with the bodybugg calorie management system, which includes an armband and a digital display that will keep the users up-to-date on how many calories they have burned throughout a 24-hour day. The system features a Web interface that will help contestants track calories consumed based on user input to the software. The technology assists contestants with daily meal planning and it has been a valuable tool in helping previous contestants meet their fitness goals.
- A well-known and accomplished athlete will make an appearance on the show to encourage a health and wellness plan for each contestant before sharing the next challenge.
- One of the show’s trainers will lead a strength-training group exercise class at a 24 Hour Fitness club, demonstrating the importance of varying one’s workout routine and teaming up with others who have similar fitness goals.
- A mid-season episode will feature another trainer talking to contestants about the importance of continuing a health and wellness routine after the show concludes, and the various amenities, such as personal training and group exercise classes, that 24 Hour Fitness clubs have to help people reach their fitness goals and create lasting change in their lives.
“The Biggest Loser” contestants will again work out and train during the show at the state-of-the-art onsite gym provided by 24 Hour Fitness, which is outfitted with cutting-edge fitness equipment to help the contestants reach their weight-loss goals.
24 Hour Fitness will conduct in-club events throughout the season, including “Open Door Saturdays.” 24 Hour Fitness has also launched new feature pages on its Web site, www.24HourFitness.com, that include details about the program and how anyone can take advantage of the tools and tips being showcased on “The Biggest Loser.” Fans of the show will have the opportunity to submit their own fitness goals to the 24 Hour Fitness Twitter and Facebook pages to enter a drawing to win free memberships and personal training packages to help them achieve their goals.
“The Biggest Loser” two-hour season premiere will air on NBC on Tuesday, Sept. 15 at 8 p.m. Eastern/Pacific and 7 p.m. Central/Mountain.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 425 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Nike, and for eight seasons has partnered with NBC’s popular reality TV show, The Biggest Loser. Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.
About The Biggest Loser
The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.
"The Biggest Loser" series has become a worldwide hit airing in over 90 countries and produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $50 million in spending with presence at more than 25,000 major retailers to date.
Check out www.biggestloser.com for more information.
###
