24 Hour Fitness Opens New Club in New York, NY
24 HOUR FITNESS AND DEREK JETER LAUNCH SIGNATURE SPORTS CLUB IN SOHO
-- 31,000 sq. ft. Facility Marks Third Co-Branded Club in New York City --
SAN RAMON, Calif., September 16, 2009 - 24 Hour Fitness Worldwide, the largest privately owned U.S. fitness chain and leading health club pioneer, today announced the grand opening of its third co-branded health club in New York City with New York icon and Yankees’ captain Derek Jeter. The signature sports club, called 24 Hour Fitness – Derek Jeter, is located at 136 Crosby Street and joins locations at Madison Square Park and 53rd Street and Lexington Avenue in Manhattan.
The latest club occupies the top three floors of a former warehouse and features original beams and massive windows. Jeter played an active role in the design, look, tone and feel of the clubs and is currently appearing in advertising and making promotional appearances on behalf of the club.
“We’re excited to open our third club with partner Derek Jeter,” said Carl Liebert, Chief Executive Officer, 24 Hour Fitness Worldwide. “Together, in just over two short years, we have helped a number of New Yorkers set and achieve their fitness goals. Derek is a terrific ambassador for promoting the importance of fitness here in New York City and we look forward to continuing to encourage New Yorkers to embrace a healthy lifestyle.”
“This club brings together two of my favorite things – working out and downtown Manhattan,” said Jeter. “This location combines the expertise of 24 Hour Fitness with unique aesthetic that people come to expect from Manhattan’s Soho neighborhood.”
24 Hour Fitness – Derek Jeter at Soho occupies 31,000 square feet and offers members a full service gym with numerous amenities including an extensive line of cardio equipment and free weights; steam room; group exercise classes; personal training; locker room with towel and laundry service; and a pro shop with wide assortment of fitness apparel.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness Worldwide, an innovative leader in the health and fitness industry, serves more than 3 million members in over 425 clubs worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola Dial and Everlast, and for the past eight seasons has partnered with the popular NBC reality TV show, The Biggest Loser. Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.
About Derek Jeter
Derek Jeter, Yankees’ shortstop and captain, took baseball by storm in 1996 winning the American League Rookie of the Year Award. In 2000, he became the only player to win both the All-Star Game MVP Award and the World Series MVP Award in the same year. In addition to leading his team to four world titles, Derek has amassed numerous awards and accolades in his fourteen years in the league and has become one of the most respected and marketable players in the sport. In September 2009, Derek broke Lou Gehrig’s record and became the Yankees all-time hits leader.
Derek’s belief in continued improvement - not only in himself, but others – is evident in his professional accomplishments. In 1996, he created the Turn 2 Foundation to promote academic achievement and leadership development by providing activities and programs designed to motivate youth to “turn to” a healthy lifestyle and turn away from drugs and alcohol. By partnering with 24 Hour Fitness, Derek hopes to improve lives by helping to make fitness a way of life for everyone.
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