Home viewers can get free access to classes and fitness tips during ‘Open Door Saturdays’ at 24 Hour Fitness clubs nationwide.
SAN RAMON, Calif. - Jan. 5, 2010
24 Hour Fitness, the largest privately owned U.S. fitness chain and a leading health club industry pioneer, is integrating several keys to lifelong fitness into season nine of NBC’s popular unscripted reality series, “The Biggest Loser” to support contestants with the tools they need to help them reach their fitness goals and begin a new, healthy and more athletic lifestyle. 24 Hour Fitness also helps home viewers be a part of the action that they see on television via free club access on the second Saturday of every month during ‘Open Door Saturdays.’ Season nine of NBC’s hit show premieres on Tuesday, January 5, at 8 p.m. EST/PST and 7 p.m. CST/MST.
“Having the right tools and support to get in shape is step one for living a healthier life,” said Tony Wells, chief marketing officer for 24 Hour Fitness. “Our team at 24 Hour Fitness is partnering once again with NBC to see to it that season nine contestants achieve their goals and learn how to stay in shape for the rest of their lives.”
24 Hour Fitness-supported highlights for season nine of “The Biggest Loser” include:
- In the premiere episode, contestants will receive an electronic coach to help them monitor their calories and fitness goals during and after the show. The bodybugg® calorie management system, exclusive to 24 Hour Fitness, includes an armband device and also works with an optional digital display that will keep contestants up-to-date on how many calories they have burned throughout a 24-hour day. The system features a Web interface that will help contestants track calories consumed based on user input to the software.
- 2010 U.S. Olympic team hopeful and Team 24 Hour Fitness member Rockne Brubaker, a pairs skater from Algonquin, Ill., will co-lead contestants through an Olympic-training inspired bootcamp class at the 24 Hour Fitness-sponsored U.S. Olympic Training Center in Colorado Springs, Colo., in an early season episode on Feb. 9. This intense class incorporates drills designed to enhance agility, speed, power, strength, and quickness. Americans across the country who want to summon their inner athletes can take the class as early as March, through 24 Hour Fitness’ ‘Open Door Saturdays,’ an ongoing promotion that offers guests (non-members) free access to clubs on the second Saturday of every month.
“The Biggest Loser” contestants will again work out and train during the show at the state-of-the-art onsite gym provided by 24 Hour Fitness, which is outfitted with cutting-edge fitness equipment to help the contestants reach their weight-loss goals.
24 Hour Fitness will conduct in-club events throughout the season, including “Open Door Saturdays.” 24 Hour Fitness has also launched new feature pages on its web site, www.24HourFitness.com, that include details about the program and how anyone can take advantage of the tools and tips being showcased on “The Biggest Loser.”
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 400 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola, Dial and Everlast and for the past eight seasons has partnered with NBC’s popular reality TV show, “The Biggest Loser.” Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.
About The Biggest Loser
The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.
Beyond the U.S. where more than 100 episodes of the show have aired, The Biggest Loser has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $100 million in spending with presence at more than 25,000 major retailers to date. The Biggest Loser was recognized as a top brand of the year in Advertising Age’s 2008 Marketing 50. Check out www.biggestloser.com for more information.