24 Hour Fitness Kicks Off First-Ever Paralympic Games Sponsorship
Fitness Leader Prepared to Help 2010 U.S. Paralympic Team Bring Home the Gold
SAN RAMON, Calif. - March 15, 2010
24 Hour Fitness®, the largest privately-owned U.S. fitness chain and the Official Fitness Center Sponsor of the 2010 U.S. Paralympic Team, is readying for its first Paralympic Winter Games and continued support of Team USA in its effort to bring home the gold.
The fitness leader has partnered with Paralympic alpine skier, Chris Devlin-Young who joins an elite group of athletes as a member of Team 24 Hour Fitness. The four-time medalist (two gold, two silver), who will be making his fourth Paralympic appearance is a part of the brand’s Olympic marketing campaign, which includes promotional appearances at local clubs and development of signature workouts for members that are available in-club and online at www.24hourfitness.com/goteamusa.
“It’s an honor to be a part of a team of such amazing athletes,” said Chris Devlin-Young. “I hope the passion I have for my sport along with recognizing the hard work and dedication that goes into being successful, motivates others to set and reach their fitness goals.”
As part of its partnership, 24 Hour Fitness offers eligible U.S. Paralympic athletes and hopefuls free and reduced rate club memberships to support them as they train in their hometowns. Additionally, the company provides state-of-the-art equipment to U.S. Olympic Training Centers in Colorado Springs, Colo.; Chula Vista, Calif.; and Lake Placid, N.Y. 24 Hour Fitness continues to work closely with the USOC Sport Performance team and is currently making enhancements to the U.S. Olympic Training Centers and other U.S. Paralympic training sites to help the team optimize its performance in Vancouver.
“We’re proud to continue our support of the United States Olympic Committee and are excited about our first Paralympic Games,” said Carl Liebert, Chief Executive Officer, 24 Hour Fitness. “These athletes embody the essence of 24 Hour Fitness and are amazing role models for our more than three million members. They prove that anything is possible.”
Furthermore, the company has supported the USOC’s Paralympic Military Program, which provides post-rehabilitation support and mentoring to American service members and veterans who have sustained physical injuries by providing specialized training. The service members and veterans are introduced to adaptive sport techniques and opportunities through clinics and camps and are also connected with ongoing Paralympic sports programs in their hometowns.
“We’re excited to have 24 Hour Fitness as a partner,” said Charlie Huebner, Chief of Paralympics, USOC. “This is a company that understands our athletes and their needs and truly lives up to their brand promise of making fitness accessible for everyone.”
Through its support of the United States Olympic Committee and National Governing Bodies, 24 Hour Fitness is one of the largest supporters of amateur athletics in the country. This will be the fourth Olympic Games and first Paralympic Games for which 24 Hour Fitness has supported America’s Olympic Team, having previously partnered with the USOC for the Athens 2004 Olympic Games, Torino 2006 Olympic Winter Games and Beijing 2008 Olympic Games.
About Team 24 Hour Fitness
Six U.S. Olympic and Paralympic hopefuls for the 2010 Games: snowboarder Gretchen Bleiler, pairs skater Rockne Brubaker, short track speedskater J.R. Celski, Paralympic skier Chris Devlin-Young, speedskater Tucker Fredricks and skier Julia Mancuso, have joined Team 24 Hour Fitness as they strive toward making the 2010 U.S. Olympic and Paralympic Team and medaling this winter at the 2010 Olympic and Paralympic Winter Games in Vancouver. As members of Team 24 Hour Fitness, these athletes will appear in the brand’s Olympic integrated marketing campaign, make promotional appearances at local clubs, and develop signature workouts for members that will be available in-club and online at www.24hourfitness.com and on the company’s youtube channel at www.youtube.com/24hourfitnessinc. The Olympic Games are a strong part of 24 Hour Fitness’ DNA and a number of their signature athlete partners are also Olympians – Magic Johnson, Andre Agassi, Shaquille O’Neal, and Lance Armstrong.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than three million members in more than 400 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Everlast and for nine seasons has partnered with NBC’s popular reality TV show, “The Biggest Loser.” Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.
About the U.S. Olympic Committee
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Follow us on Twitter (@USOlympic) and to learn more about the USOC go to www.Teamusa.org.
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