24 Hour Fitness to Host April 25th Challenge on The Celebrity Apprentice
SAN RAMON, Calif. - Apr. 23, 2010
24 Hour Fitness, the largest privately owned U.S. fitness chain and a leading health club industry pioneer, announced today that the company will appear in this weekend’s installment of The Celebrity Apprentice; airing on Sunday, Apr. 25, 2010 at 9 p.m. ET/PT. 24 Hour Fitness will provide fitness expertise and guidance to the contestants as they compete to bring in the most donations for the charity of their choice and another shot at becoming the next Celebrity Apprentice.
24 Hour Fitness is also featured on NBC’s popular reality TV show, “The Biggest Loser.” Similar to some of the fitness-oriented challenges seen on The Biggest Loser, the company will host an exercise-themed competition in Manhattan; this time changing things up Trump-style with a business twist.
During the episode, two 24 Hour Fitness Team Members, Shaun McGeahy and Micki Stary, will counsel the contestants to help each team develop and implement their respective business plans. To conclude the episode, Ingrid Owen, Vice President of Group Fitness for 24 Hour Fitness, and Linda McHugh, Manager of Group Fitness Programs, will help Donald Trump and his advisors determine the winning team of the evening.
“We are excited to be featured on a show like the Celebrity Apprentice that not only highlights 24 Hour Fitness’ expertise in the health and fitness industry, but also gives back to the community through charitable donations by the winning teams,” said Tony Wells, Executive Vice President and Chief Marketing Officer for 24 Hour Fitness.
The upcoming episode will feature seven celebrity contestants as they battle to win and raise money for each of their designated charities. Celebrity contestants in the running towards The Celebrity Apprentice include: Pop Star, Cyndi Lauper, Sharon Osbourne of "America's Got Talent", Bret Michaels of "Rock of Love", actress Holly Robinson Peete, wrestler, Maria Kanellis, Australian Celebrity Chef, Curtis Stone and Olympian, Summer Sanders.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3.5 million members in more than 400 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola, Dial and Everlast and for nine seasons has partnered with NBC’s popular reality TV show, “The Biggest Loser.” Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.