24 Hour Fitness Launches Two Programs to Support U.S. Olympic and Paralympic Hopefuls for the London 2012 Olympic and Paralympic Games
San RAMON, Calif. - July 27, 2010
24 Hour Fitness, the largest privately-owned U.S. fitness club chain and the Official Fitness Center Sponsor of the 2012 U.S. Olympic and Paralympic Teams, today announced two new programs to be made available to National Governing Bodies (NGBs) and their respective athletes, as they strive toward making the 2012 U.S. Olympic and Paralympic Teams.
The new Elite Membership and NGB Incentive programs, valued at more than $1 million, are designed to provide first-class gym and training access to more than 1,500 U.S. athletes along with providing a means of fundraising for these organizations. Through its support of the U.S. Olympic Committee (USOC) and NGBs, 24 Hour Fitness has become one of the largest supporters of amateur athletics in the country.
Elite Memberships are one-year, complimentary, All-Club passes which entitle athletes access to every 24 Hour Fitness® club nationwide. These memberships are allocated to NGBs based on the number of elite-level athletes they serve. As part of the NGB Incentive program, participating NGBs will receive a percentage from the sale of all memberships, personal training sessions and online transactions, to help offset operating and program costs.
“24 Hour Fitness is proud to again provide support of the United States Olympic Team for a fifth time and help Team USA pursue their ongoing quest for gold at the 2012 Olympic and Paralympic Games in London,” said Carl Liebert, Chief Executive Officer, 24 Hour Fitness. “We continue to look for additional ways to support Team USA athletes in fulfillment of their dreams.”
To date, 33 NGBs have applied to participate in the program and more than 300 athletes have already begun to reap the benefits of the meaningful training and fitness solutions that 24 Hour Fitness offers. In addition, approximately 3,200 U.S. Olympic Team alumni have been invited to take part in the exclusive offer. To purchase a membership and support the U.S. Olympic and Paralympic Teams, visit the 24 Hour Fitness NGB page at www.24hourfitness.com.
“24 Hour Fitness has been a great and valued partner,” said Scott Blackmun, USOC Chief Executive Officer. “The state-of-the-art training facilities, expertise and memberships they provide to Olympians, Paralympians and hopefuls will continue to play an important role in the team’s success.”
As part of its partnership with the USOC, which launched in 2003, 24 Hour Fitness is also helping U.S. athletes train for the London Olympic and Paralympic Games by providing state-of-the-art equipment and expertise at U.S. Olympic Training Centers in Colorado Springs, Colo.; Chula Vista, Calif.; and Lake Placid, N.Y.
Furthermore, the company is once again assisting the USOC with the creation of a U.S. Team High Performance Training Center (HPTC) to be staffed by 24 Hour Fitness employees, also known as “Fitness Ambassadors,” from the more than 420 – 24 Hour Fitness clubs across the United States. Team USA’s HPTC, which is currently under construction, is located at The University of East London, Docklands Campus. The cardio, strength and conditioning facility will be approximately 6,000 square feet and has been designed specifically for the USOC and Team USA’s delegation of more than 550 athletes to train and ready them for competition while in London.
This will be the fifth Olympic Games for which 24 Hour Fitness has supported Team USA, having previously partnered with the USOC for the Athens 2004 Olympic Games, Torino 2006 Olympic Winter Games, Beijing 2008 Olympic Games, and Vancouver 2010 Olympic Winter Games. In addition, this is the second time 24 Hour Fitness has supported the U.S. Paralympic Team.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. For more than 30 years, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone.
Please call 1-800-224-0240 or visit 24hourfitness.com for more information and to find the club nearest you.
About U.S. Olympic Committee
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, please visit www.teamusa.org.