24 Hour Fitness® Partners with the International Council on Active Aging
In Honor of International Day of Older Persons, 24 Hour Fitness Proudly Announces Alignment with the International Council on Active Aging
SAN RAMON, Calif. - September 30, 2010
24 Hour Fitness, the largest U.S. fitness chain and a leading health club industry pioneer, proudly joins the International Council on Active Aging (ICAA), an organization committed to changing society’s perceptions of aging and improving the quality of life for aging Baby Boomers and older adults.
As part of the alliance, 24 Hour Fitness will review ways to make its portfolio of clubs more relevant and accessible to older active adults. By assessing club amenities, group exercise class programming, marketing and operations, the company hopes to support the ICAA’s mission of improving the quality of life for aging Baby Boomers through fitness so they can achieve longer and healthier lives.
“Like the ICAA, 24 Hour Fitness believes that physical activity changes lives and can make a dramatic impact on the quality of life for older adults and people of all ages – especially older adults,” said Randy Drake, senior vice president of fitness and business development for 24 Hour Fitness. “Mobility, healthy weight, flexibility and longevity can be directly impacted and improved by staying active.”
Currently, 24 Hour Fitness proudly hosts amenities and classes that are suitable for people of all ages. In addition to state-of-the-art equipment, 24 Hour Fitness offers Silver&Fit® programming and Healthways’ SilverSneakers® Fitness Program to over 500,000 eligible Medicare, Medicare Advantage and group retirees. Additionally, 24 Hour Fitness offers a series of Group X® cardio, strength, aquatic and specialty classes that are geared towards people of all ages and suitable for older adults.
“24 Hour Fitness provides readily accessible facilities and programs that enable older adults to maintain and improve their physical functioning,” said Colin Milner, chief executive officer for the ICAA. “Together, we are working to ensure that older adults use fitness to live healthier and happier lives.”
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. For more than 30 years, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone.
Please call 1-800-224-0240 or visit 24hourfitness.com for more information and to find the club nearest you.
About the International Council on Active Aging (ICAA)
ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging — an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness — and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia ministries of Health, and Healthy Living and Sport.