In Contrast to Study Findings, 24 Hour Fitness Seeing Increased Activity Among Membership in 2011
SAN RAMON, Calif. - April 18, 2011
A recent omnibus survey commissioned by 24 Hour Fitness revealed an interesting contradiction with regard to American exercise habits: while a majority of Americans are exercising less frequently this year than in 2010, 24 Hour Fitness is finding the opposite to be true within their clubs.
Personal training activity among 24 Hour Fitness® members has increased during the past year by nearly 12 percent nationwide. In contrast, survey data paints a different portrait of exercise trends in America as only 28 percent of Americans report exercising more frequently this year than in 2010. While many Americans head into a new year with high hopes, these recent discoveries demonstrate just how challenging it can be for people to stay committed to their fitness goals.
“Making a resolution to exercising more and staying fit is the easy part. Following through, especially with everyday demands standing in the way, is what makes fitness difficult for most people,” said Randy Drake, senior vice president of fitness at 24 Hour Fitness. “I’m not surprised to see activity in our clubs on the rise while much of America continues to search for answers. This is why we focus on providing knowledgeable personal trainers and introduced the new 24 Hour Fitness Exercise Guidelines for our members. We recognize that in order to stay on track, people need to know a few fitness basics: what to do, how to do it and how often they should exercise.”
Forget Resolutions: Commit on Your Terms
While the report shows Americans have struggled with their New Year’s resolutions during the past few months, the fact that more than half (55 percent) of adults report feeling motivated to exercise bodes well for the future. This number soars to 64 percent of adults 25-34 and 73 percent of adults 18-24.
“At 24 Hour Fitness, we aim to motivate our members by providing the tools they need to make exercise easier,” said Drake. “Whether it’s January 1 or April 1 – our clubs are accessible, convenient and provide everything our members need for an effective and enjoyable workout.”
Health, Appearance Key Drivers of Regular Exercise
According to the survey, 50 percent of Americans work out to improve their overall health while 25 percent cite weight loss as their primary exercise motivation. However, while most adults seek the health benefits of exercise, younger adults report a desire to improve their personal appearance. More than one-quarter (27 percent) of adults 25-34 noted improving the look of their bodies as a key reason to be active. That figure climbs to 34 percent among adults aged 18-24.
“During the first few months of 2011, we’ve noticed a significant spike in the amount of members inquiring with our trainers about the health benefits of exercise. People want to look and feel good, but it can be difficult to figure out exactly how to get the most out of a workout regimen,” said Drake. “Whether you’re simply looking to stay healthy or want to look and feel your best for summer, we’re here to provide you with the best possible fitness experience – all year round.”
About the Survey
The 24 Hour Fitness omnibus study measuring attitudes toward regular exercise and fitness surveyed 1,021 adults age 18 and older across the U.S. March 3-4, 2011. Completed interviews are weighted based on information from the U.S. Census to be representative of the total U.S. population of adults 18 years and older. Results are weighted based on age, sex, geographic region and race. Complete raw data available upon request.
24 Hour Fitness national omnibus survey. 72 percent of Americans report plans to be more active in 2011 than they were in 2010. November 29-30, 2010.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. For more than 30 years, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone.
Please call 1-800-224-0240 or visit 24hourfitness.com for more information and to find the club nearest you.