Olympic Games Give 24 Hour Fitness® Members Extra Boost to Reach Personal Fitness Goals
Recent poll reveals 89 percent of club members find motivation from watching Olympic Games
SAN RAMON, Calif. - July 17, 2012
Watching the Olympic Games can help motivate people to pursue their personal fitness goals, a new club member poll by 24 Hour Fitness suggests. As a proud official sponsor of the United States Olympic Committee (USOC) and Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams, 24 Hour Fitness recently polled more than 400 of its members to learn their opinion toward and the effects of the Olympic Games on members’ fitness lifestyles.
According to the poll, a majority of 24 Hour Fitness members are motivated by the Olympic Games (89 percent) and often turn their inspiration into action, giving their fitness routines a boost. The most popular ways the Olympics Games motivate members include:
- Train harder to achieve a personal fitness goal (64 percent)
- Live a healthier lifestyle (53 percent)
- Work out more frequently (63 percent)
The poll also found members are more often inspired when they have insight into an athlete’s personal journey to the Olympic Games. A majority of respondents (71 percent) find personal stories about Olympic athletes overcoming hardship especially motivating. And, if given an opportunity to have a behind-the-scenes glimpse into the Olympic Games, many would prefer to see an athlete’s warm-up and training routines, rather than other high-profile, restricted-access events such as medal ceremonies or life in the Olympic Village.
As the Olympic Games draw near, 24 Hour Fitness members, guests and fans will have a chance to experience how U.S. Olympic athletes train. Proudly partnering with three U.S. Olympic and Paralympic athletes, known as Team 24 Hour Fitness Athletes, the company will release fitness tips and exclusive signature workouts developed by the elite team, which includes water polo player Tony Azevedo (2008 Olympic silver medalist), Paralympic track & field athlete April Holmes (2004 bronze medalist and 2008 gold medalist) and beach volleyball player Kerri Walsh (2004 and 2008 Olympic gold medalist). Also joining Team 24 Hour Fitness, is 24 Hour Fitness employee and USA Track & Field athlete, Rubin Williams.
The signature workouts, designed to demonstrate what it takes to train like an Olympic athlete and inspire others to achieve their own unique fitness goals, will be made available at 24hourfitness.com/teamusa. Additionally, 24 Hour Fitness clubs across the nation are offering Team USA Boot Camps, inspired by the training routines of U.S. Olympic athletes now through Aug. 3.
“We have been a United States Olympic Committee sponsor since the Athens 2004 Summer Olympic Games, and through our research we know that the Olympic Games motivate our members to live healthier and exercise more,” said Carl Liebert, president and chief executive officer, 24 Hour Fitness. “We are proud that our sponsorship not only supports hundreds of Olympic athletes and hopefuls, but also provides our nearly 4 million members with inspiration to reach their own fitness goals.”
As an official Olympic sponsor of Team USA, 24 Hour Fitness also worked closely with the USOC to design and outfit the High Performance Training Center (HPTC) — a state-of-the-art training facility located in East London — where hundreds of our nation’s top athletes will train and prepare to compete for the gold. 24 Hour Fitness selected 27 of its employees to serve as Fitness Ambassadors to staff the HPTC in support of Team USA.
To learn more about 24 Hour Fitness, its U.S. Olympic Team sponsorship and to view the Team 24 Hour Fitness Athlete Signature Workouts, visit 24hourfitness.com.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. For more than 30 years, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone.
Please call 1-800-224-0240 or visit 24hourfitness.com for more information and to find the club nearest you.
About the Member Poll
The 24 Hour Fitness club member poll, measuring how members are motivated and inspired by the Olympic Games, was distributed by email and fielded from March 12 to 21, 2012, to a random sample of more than 400 club members across the country.
About the USOC
Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.