Party, Prevent, Prevail: 24 Hour Fitness Hosts ‘Party in Pink™, Zumbathon® Charity Events Presented by FitMiss™ to Fund Breast Cancer Research

Guests Invited to Oct. 18 Zumba Fitness-Parties Across the U.S. to Raise Funds for the Zumba Global Research Grant for Breast Cancer Prevention in Partnership with Susan G. Komen®

 

SAN RAMON, Calif. - October 18, 2013

On Friday, Oct. 18, 24 Hour Fitness® clubs across the U.S. will host exclusive "Party in Pink" Zumbathon charity events (Zumba classes for charity) presented by FitMiss to support breast cancer research. With a $10 minimum donation, members and guests can dance the evening away to high-energy, easy-to-follow choreography set to global rhythms, in support of the Zumba Global Research Grant for Breast Cancer Prevention, the first ever medical research grant named for the Zumba program toward preventative research. Funds raised at these events will contribute toward leading-edge research to prevent breast cancer before it starts.

“We are thrilled to open our doors to the community in support of two organizations that share our passion in improving lives for the better,” said Bobbi Quick, senior director of fitness operations, 24 Hour Fitness. “Studies show regular exercise can help reduce the risk of breast cancer.* The group exercise classes we offer help make fitness fun, motivating and rewarding, and we are proud to offer healthy activities that have such positive impact on the quality of people’s lives.”

Attendees will enjoy hour-long Zumba fitness-parties where they'll dance off the calories and lose themselves in the music. Funds collected through the event will be donated directly to Komen to support the Zumba Global Research Grant for Breast Cancer Prevention. The grant will fund a study administered by Komen evaluating the lignans found in flaxseed as a safe, low-cost, highly accessible solution to help prevent breast cancer in pre-menopausal women on a global scale.

“Everything about the Zumba experience is personal—from the decision to take that first class; to the relationships that grow between participants and their instructors; to the joy, happiness and improved quality of life that flows through the families of every class participant,” said Alberto Perlman, CEO and co-founder of Zumba Fitness. “So it is fitting that we’ve taken steps to make our ‘Party in Pink’ mission more personal and specifically focused on prevention, which in turn benefits everyone in every nation. By helping to fund research for a preventative solution to this critical disease, it is our hope that we will be able to touch—and ultimately save—millions of lives.”

To RSVP for a “Party in Pink” Zumbathon event, visit 24hourfitness.eventbrite.com for times and locations in your area.

In connection with Zumba Fitness’ Party in Pink™ 2013-2015 program, Zumba Fitness is guaranteeing a minimum donation of $3,000,000.00 to Susan G. Komen for the Cure®. From July 15 – Oct. 31 of each year of the program, Zumba Fitness will donate to Komen 75% of each Zumbathon Party in Pink Ticket Fee collected for Zumbathon® events held by ZIN™ members (67% in the event the ticket fee is sent to Zumba via PayPal), at least 20% of each Zumbathon Ticket Fee collected for Zumbathon corporate charity events, 100% of all individual donations received, and 30% of the retail sales price of Party in Pink Zumba® wear. 100% of the guaranteed minimum donation of $3,000,000.00 received by Komen in connection with this program shall be applied directly to the Zumba Global Research Grant for Breast Cancer Prevention.

*Smith, A. J., Phipps, W.R., Thomas, W., Schmitz, K. H., & Kurzer, M. S. (2013).The Effects of Aerobic Exercise on Estrogen Metabolism in Healthy Premenopausal Women. Cancer Epidemiology, Biomarkers & Prevention, May 2013.

About Susan G. Komen®
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $790 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.

About Zumba Fitness
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world--reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumba® Kids and Zumba® Kids Jr. (Zumba routines for kids), Zumba Sentao® (chair-based Zumba® class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.


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