Knock out the Fat:

Like any good boxer, if you truly want to knock out the enemy (AKA fat), you have to go at it from all sides. We’re giving you new gloves and techniques that, when combined with diet and exercise, can help you attack that pesky fat and maintain the necessary calorie deficit until “the enemy” falls down and stays down.

But not everyone starts out with just “one little ripple” they want to get rid of, so we now have a more sophisticated, three-dimensional strategy: Fat Burn 2, Fat Burn 3, and a more powerful Fat Burn 1.

Body Fat 101

In recent years, we have dramatically increased our knowledge of body fat and how it accumulates and affects health (400,000 people a year die from it). Most significantly, we have learned that body fat actually functions as an organ (like the liver, pancreas, etc.) that secretes hormones which send messages to the brain to help regulate storage. In other words, fat has a mind of its own and fights to maintain a level it deems acceptable. Unfortunately, that amount generally isn’t what you had in mind!

We all know what causes fat gain: calories consumed are averaging greater than calories burned (if you’re wearing it, you ate it). But now we know the sequence of events that led to the devastating health consequences related to fat storage: First, the fat cells increase their size. When most of them get to their maximum, the body then increases its number of fat cells. As weight gain continues, messages go out to tell the body to look for more storage areas (not just the subcutaneous adiposities, or the kind you see).

And here is where the trouble begins. Fat is now being deposited in vital organs (e.g., liver, heart, etc.) and other tissues like muscles. This fat is very active, leading to a continual rise in blood fats and cholesterol, forcing the body to resist insulin and making it unable to efficiently burn blood sugar from carbohydrates and proteins (your body wants to burn fat to help keep you alive). Unburned sugars are then converted to fats and now add to the problem—higher blood fats, increasing storage and little satiety (cells crying for more carbohydrates). It’s a vicious cycle with no way out except to lose weight. But the first place you need to lose it is—that’s right, the dangerous areas, the last place it was deposited—the liver and other non-adipose tissues. But, unfortunately, that may not happen, or certainly not fast enough.

Enter New Fat Burn 1, designed for our “growing” population

First punch: If we can get this vital fat burning organ (the liver) cleaned out quickly, we may greatly enhance its efficiency and one’s health even before you can actually see the fat loss. Lipotropics are designed to do just that. As Americans continue to expand their waistlines and then realize they need to begin a weight-loss regiment, this product becomes more and more important. And since our reformulation is based on the latest scientific developments, we know Fat Burn 1 is as effective as possible.

New formula: We have removed less valuable ingredients and replaced them with Milk Thistle and N acetyl cysteine (NAC). Both have been shown to treat liver problems, especially the oxidative stress created by being overweight and being subjected to other toxins such as alcohol and non-steroidal anti-inflammatory drugs (NSAIDS like aspirin, Tylenol, etc.).

Use: For those with a BMI between 30 and 35, use for the first 30 days (one bottle). Anyone with a BMI over 35 may use Fat Burn 1 longer before attacking the fat with a different type of punch. Not sure what your BMI is?

apex fitness

Fat Burn 2

This is the Second punch for those with more weight to lose, and the first for the less rotund. There’s nothing new in this formula, just a non-disruptive way to increase calorie burn without increasing workload or decreasing food as often as you might otherwise while you approach your goal.

mystore fat burn 2

Use: After Fat Burn 1, or for the first 30 days (one bottle).
Remember, the lower the body fat the more difficult fat loss becomes, and dietary supplements are meant to support the process, especially when times get tough.

Enter new Fat Burn 3—your knockout punch

Your third punch, unless you are lucky enough to only need this product because you are the person I characterized at the beginning of this letter. Then it’s more about controlling appetite or offsetting the inability to increase your workload.

Fat Burn 3 has been truly revved up. Although the caffeine amount is the same, we added another powerful extract from green tea—Epigallocatechin gallate (EGCG). EGCG alone has been shown to significantly increase energy expenditure (EE) and when combined with 390mg of caffeine (equivalent to a giant Starbuck’s but easier on the tummy), whoa, baby, look out! Fat starts moving as calorie burning may increase more than 10% with the added bonus of appetite support.

Other ingredient tweaks (see sidebar) also work to improve the effectiveness of Fat Burn 3, including tripling the dose of L-theanine to work synergistically with caffeine, adding a calming effect.

Use: In the 1,2,3 scenario, use it the last 30 days or until reaching your the goal; in the 2,3 case, cycle it with Fat Burn 2 until goal; and finally, for the people very close to their goal, it may be all they need to score a TKO on that “last spot.”

Bottom Line

With this program, we are solving for weight-related health issues, normal weight-loss adaptation, and time constraints.

Example:
Start out with the Apex/bodybugg™ program and consume 500 calories below maintenance (creating a deficit). The body will adapt, slowing down the fat loss (deficit shrinking). Therefore, we try to help you hold that deficit open with dietary supplements so you don’t have to keep working harder.

Desired outcome: an average 500 calorie deficit starts the fat loss process. Add Fat Burn 1 to increase the deficit by 100 calories for the first 30 days. As losing weight and other adaptations take place, thereby shrinking the deficit, we use Fat Burn 2 to force back or keep the deficit at 500-600 calories. As weight loss progresses, the deficit will attempt to shrink (remember, you burn fewer calories when you are lighter and in better shape which causes plateaus—plateaus are maintenance), so we start Fat Burn 3. This will bump up or maintain the deficit and help control appetite in case you have to reduce food intake in order to hit the tough spots.

So get out your gloves and jump back into the fat loss ring!

--Neal Spruce
Founder, Apex

This information and other information on this site is intended for general reference purposes only and is not intended to address specific medical conditions. This information is not a substitute for professional medical advice or a medical exam. Prior to participating in any exercise program or activity, you should seek the advice of your physician or other qualified health professional. No information on this site should be used to diagnose, treat, cure or prevent any medical condition.