Join the Rose Parade

24 Hour Fitness celebrates doing more with your 24.

The Rose Parade is a tradition for millions ringing in the New Year in Pasadena, California, and across the nation. And as this year’s exclusive fitness partner, 24 Hour Fitness will be bringing the 2017 parade theme, “Echoes of Success,” to life with its very own float.

From musical talent and GX24-inspired dance choreography to the ingenious design of the float itself, 24 Hour Fitness will honor how our members “do more with their 24” — from small, everyday successes like making it to yoga class, to achieving big fitness goals in the club. The true centerpiece of the celebration, however, will be the member whose transformative success story has inspired the most votes online — the “fan favorite” will ride atop the float with the team member who helped shape their success.

Members who have enrolled in 24 Hour Fitness’ Fit:Perks program also have the chance to win a trip to attend the parade and enjoy the spectacle — as well as check out the floats up close at the end of the route.

Discover more ways that you can be a part of the celebration at And tune in to your local NBC or Univision station for the national broadcast of the Rose Parade on January 2 to watch the festivities and find out whose story inspired the most votes. Have your own success story to share? Inspire us #DoMoreWith24