February 19, 2016


1.1 Questions. This website is owned and operated by 24 Hour Fitness USA, LLC [“24 Hour Fitness”]. If you have any questions or concerns about our Privacy Policy, feel free to email us at, or contact us by mail at the following address:

P.O. Box 2689
Carlsbad, CA 92018

1.2 Scope. This Privacy Policy applies only to information we collect through electronic or digital means, including our website located at, certain 24Life-affiliated sites accessible through this website, such as the 24Life mobile website, 24Life mobile application, our social media pages located at,,,,, and other electronic and digital means of communication (collectively referred to in this Policy as our “Digital Properties”). Unless disclosed otherwise, our affiliated sites are governed by this Privacy Policy.

Our Digital Properties also contain links to third-party sites that are not owned or controlled by 24 Hour Fitness. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Digital Properties and to read the privacy statements of each and every website that collects personally identifiable information.

1.3 No Information from Children under Age 13. If you are under the age of 13, please do not attempt to register at or provide any personally identifiable information about yourself to us. If we learn that we have collected personally identifiable information from a child under the age of 13, we will promptly delete that information. If you believe we might have any information from a child under the age of 13, please email us at, or contact us by mail at the following address:

P.O. Box 2689
Carlsbad, CA 92018

1.4 Terms of Use. Please note that your use of our Digital Properties is also subject to our Terms of Use, or other applicable End User License Agreements associated with such Digital Properties.

Information We Collect

2.1 Information You Provide Us. You can provide information to us through various means using our Digital Properties. The information we collect includes personally identifiable information, such as your name, email address and social media account ID.

The information we collect may include the following:

We collect information from you when you use the 24Life magazine app or when you use the My24 mobile app to access 24Life.

2.2 Log Information We Collect from You Automatically. We collect certain information automatically as you use our Digital Properties, including your IP (Internet Protocol) address, browser type, computer type, type of mobile device (if used), the carrier for your mobile device, your computer operating system, the version of the Digital Properties that you access, the site from where you navigated to our Digital Properties, time and date of using the Digital Properties, whether you are a repeat visitor, how long you use the Digital Properties and the pages on or using our Digital Properties that you view. This information is anonymous, and we do not link it to your personally identifiable information.

2.3 Cookies. When you visit or use our Digital Properties we send one or more “cookies” to your computer or other device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. We may use cookies to improve the quality of our service, including for storing user preferences, tracking user trends and providing relevant advertising to you based on your activities on the Digital Properties and on other websites. To learn more, please see Section 4.2, below. At this time we do not respond to browser ‘do not track’ signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted.

2.4 Pixel Tags. We may use “pixel tags,” which are small graphic files that allow us to monitor the use of our websites. A pixel tag can collect information such as the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable email, we may use “format sensing” technology, which allows pixel tags to let us know whether you received and opened our email.

2.5 Physical Location. We may collect the physical location of your device by, for example, using satellite, cell phone tower, WiFi signals or your IP address. We may use your device’s physical location to provide you with location-based services and content. We may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing service providers to enable them to provide you with more localized content and to study the effectiveness of advertising campaigns. You may be able to allow or deny such uses and/or sharing of your device’s location by changing your device’s location settings, but if you choose to deny such uses and/or sharing, we and our marketing service providers may not be able to provide you with the location-based services and content.

2.6 Other Sources. We may receive information about you from other sources, such as public databases, commercially available sources, social networks, and other third parties.

2.7 Aggregated Information. We may aggregate personally identifiable information. Aggregated information is not personally identifiable information because it does not identify and is not associated with you or any other user of our Digital Properties.

How We Use Your Information

3.1 To Provide Products, Services, and Information. As described above, we collect information from you so that we can provide products and services that you receive or purchase using the Digital Properties and information that you request from us. We use your personally identifiable information to:

3.2 Newsletters. If you sign up to receive newsletters or other communications from us, we use your email address and other relevant personally identifiable information to provide the newsletters and other communications to you. You can always opt-out of receiving email newsletters or advertisements by using the opt-out feature provided with the email communications.

3.3 Advertising. We use your information to provide advertisements and promotional information relating to products and services that we provide or otherwise offer for sale. We use cookies to track your activity on our Digital Properties so we can provide this advertising to you.

3.4 Our Business Purposes. We may use your information for our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products and services, enhancing, improving or modifying our Digital Properties, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.

3.5 Other Purposes. We may use non-personally identifiable information for any purpose, except where we are required to do otherwise under applicable law. In some instances, we may combine non-personally identifiable information with personally identifiable information, in which case we will treat the combined information as personally identifiable information as long as it is combined.

How We Share Your Information

4.1 Our Third-party Service Providers. We may share your information with our third-party service providers and agents who provide services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, text messaging, credit card or other payment account processing, auditing and similar services. Contracts with our service providers require them to keep information confidential.

4.2 Advertising and Third-party Advertisers. We may use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use our Digital Properties and other websites, based on information relating to your access to and use of our Digital Properties and other websites. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags), and they may also use the information to measure the effectiveness of ads. We may also share aggregate Digital Properties usage information with third-party advertisers and partners for the purpose of effectively targeting our online advertisements.

We may provide your personally identifiable information, including your name, email address, and a record of any transactions you conduct on our Digital Properties or offline with us, to third-party advertising companies and their service providers to display online advertising that may be of interest to you.

You can learn about these advertising practices and your choices in connection with them by visiting the Digital Advertising Alliance’s (DAA) consumer information page at and the Network Advertising Initiative’s (NAI) opt-out page at The DAA and NAI are self-regulatory organizations that provide educational content and opt-out tools to help Internet users learn about and exercise choice with respect to online interest-based advertising practices.

4.3 Legal Requests or Requirements and to Prevent Harm. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Digital Properties. We may also share information when we have a good-faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to prevent harm to 24Life or 24 Hour Fitness, the Digital Properties, our members or other individuals. This may include sharing information with other companies, lawyers, courts, or other government entities.

4.4 Sharing by You. If you post comments, information or other materials on our message boards, blogs, social media pages or other services, please note that any information you post or disclose through these services will become public information and may be available to users of the Digital Properties and to the general public. We urge you to be very careful when deciding to disclose your personally identifiable information, or any other information, on the Digital Properties.

4.5 Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Digital Properties to a third party, we may transfer your personally identifiable information to the new owner to be used consistent with this Privacy Policy.

4.6 Other Sharing of Non-personally Identifiable Information. We may share non-personally identifiable information with third parties for any purpose, except where we are required to do otherwise under applicable law. In some instances, we may combine non-personally identifiable information with personally identifiable information, in which case we will treat the combined information as personally identifiable information as long as it is combined.

Access to Your Information and Choices

You can access and update certain information we have relating to your online account by signing into your account and going to the member information area of our Digital Properties. If you have questions about personally identifiable information we have about you or need to update your information, you can email us at, or contact us by mail at the following address:

P.O. Box 2689
Carlsbad, CA 92018

You can opt-out of receiving 24Life marketing and promotional emails or newsletters by using the opt-out or unsubscribe feature contained in the e-mails or newsletters.

We will try to comply with your request(s) as soon as reasonably practicable.

Security of Your Information

We use industry standard physical, technical and administrative security measures to protect your information. Our employees have access to your personally identifiable information only on a need-to-know basis. Contracts with our third-party service providers require them to keep information confidential. Sensitive data is protected by SSL encryption when it is transmitted between your web browser and our Digital Properties. However, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Questions” section above.

Please note that emails you send to us through our Digital Properties are not encrypted, and we strongly advise you not to communicate any confidential information through these means.

Changes to Our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes to the Privacy Policy on our homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on our Digital Properties. Your use of the Digital Properties following these changes means that you accept the revised Privacy Policy.