24 Hour Fitness and TRX® Champion Military Muscle Through Unique Fitness Challenges During San Francisco’s Fleet Week

Military Veteran CEOs of Two Leading Bay Area-Based Fitness Companies Go Head-to-Head to Benefit the Semper Fi Fund


SAN FRANCISCO, CA - October 1, 2012

SAN FRANCISCO -Two Bay Area fitness giants with unique ties to the military, 24 Hour Fitness and TRX, will join forces during Fleet Week to help honor our nation’s servicemen and servicewomen for their selfless devotion in safeguarding our country. Designed to celebrate and showcase the critical importance of fitness to the U.S. military and local first responders, the two fitness leaders will host a series of fun fitness challenges and classes.

Held on Oct. 6 and 7 at the Marina Green, the exclusive fitness events will include workouts with the military and San Francisco Police Department. Also, highlighting the special activities will be an entertaining fundraising challenge between 24 Hour Fitness president and CEO Carl Liebert and TRX CEO and inventor Randy Hetrick.

During the challenge, Liebert, a former Naval officer and Hetrick, a former Navy SEAL, will compete in the TRX 40/40 Challenge using the TRX® Suspension Trainer™ along with commanding officers from the U.S. military. During the challenge, 24 Hour Fitness and TRX will donate $50 to the Semper Fi Fund for each perfectly performed Atomic Pushup and Low Row completed on the equipment.

24 Hour Fitness and TRX are true American success stories and steadfast supporters of the U.S. military and their families. Earlier this year, the two companies donated 48 TRX®Suspension Training® kits to a deploying troop from the Joint Base Pearl Harbor-Hickam in Hawaii.

“24 Hour Fitness has had a long standing commitment to supporting our military service members and their families. We are excited to partner once again with TRX in showing our support and offering thanks to these brave men and women,” said Carl Liebert, president and CEO, 24 Hour Fitness. “As a former Naval officer, I am honored to be involved in a challenge that will benefit the Semper Fi Fund, while emphasizing the important role fitness plays in the safety and success of our nation’s armed forces.”

“TRX couldn’t be more proud to partner with 24 Hour Fitness in honoring our servicemen and first-responders, their incredible commitment to fitness and the sacrifices they make for our freedom and safety,” said Randy Hetrick, CEO, TRX. “We’re also excited to share our passion for fitness and steadfast support of the U.S. military with our neighbors in the Bay Area.”

The following outlines the fitness events hosted by the two companies during San Francisco’s Fleet Week:

Saturday, Oct. 6 at the Marina Green

CEO Challenge, 10:30 a.m. – 11 a.m.
Liebert and Hetrick will participate in friendly competition during the TRX 40/40 CEO challenge; alongside commanding officers of the U.S. military. For each rep of TRX Atomic Pushups and Low Rows performed, $50 will be donated to the Semper Fi Fund.

Mission Readiness Challenge, 11 a.m. – 11:45 a.m.
Members of the Special Weapons and Tactics (SWAT) Team, U.S. Coast Guard, U.S. Marine Corps, U.S. Navy, Berkeley Reserve Officer’s Training Corps (ROTC) and San Francisco Police Department will challenge each other in a friendly competition, as they participate in the grueling total-body TRX Mission Readiness Challenge. Initially designed for U.S. Marine Corps Officer and well-known mixed martial arts fighter, Brian “All American” Stann, the workout will consist of several rounds of some of the most intense TRX exercises.

TRX on the Green, 11:45 a.m. – 12:25 p.m.
Hundreds of military personnel will participate in a grand TRX workout led by 24 Hour Fitness vice president of group fitness Ingrid Owen and 24 Hour Fitness Group X® instructor and TRX senior manager of group training Dan McDonogh.

Sunday, Oct. 7 at the Marina Green

TRX Classes for the Public
Those interested in trying TRX are invited to participate in one of three complimentary TRX classes which will feature a live DJ. To sign up for a class, simply visit TRX Training Center. Warm ups will begin 25 minutes before each of the scheduled classes:

o Circuit Training, 10 a.m. - 11 a.m.
o Introduction to RIP Training, 11 a.m. – 12 p.m.
o Body Blast, 9 a.m. - 10 a.m.

24 Hour Fitness was recognized as a “Top 100 Military-Friendly Employers” by G.I. Jobs magazine for its commitment to recruiting and hiring U.S. service members who enter the workforce in the hundreds of thousands each year. In addition, the fitness leader was named as one of the “Top 20 Military Spouse Friendly Employers®” by Military Spouse magazine.

Hetrick created the TRX® Suspension Trainer™, which is available in many 24 Hour Fitness® clubs across the country, from an old jiu-jitsu belt and surplus parachute webbing so his Navy SEAL unit could stay in shape while deployed overseas. The TRX® Suspension Trainer™ is now prevalent in the gyms and training areas of all branches of the U.S. military. With the TRX® FORCE Kits, the company is rapidly changing the way soldiers prepare and train. TRX currently donates five dollars of every FORCE Kit purchased online to the TRX Fund, which provides equipment, training and ongoing education to injured service members and athletes who embody the warrior spirit.

For more information about 24 Hour Fitness or to find club locations offering TRX Suspension Training, visit 24hourfitness.com. The complete line of TRX products, training programs, education and accessories can be purchased directly from TRX online at trxtraining.com.

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