24 Hour Fitness® To Offer LES MILLS GRIT® At 200 U.S. Locations

High-intensity Interval Training Program To Get Members Fitter, Faster

 

San Ramon, Calif. - October 20, 2014

24 Hour Fitness is once again reaffirming its position as a fitness industry leader and innovator with the addition of LES MILLS GRIT® at more than 200 locations nationwide this December. LES MILLS GRIT is a series of high-intensity interval training (HIIT) programs designed to transform participants’ fitness levels with intense, 30-minute sessions.

“LES MILLS GRIT is a great workout.  High Intensity Interval Training (HIIT) is the hottest fitness trend right now.  LES MILLS GRIT fills an important void in the fitness marketplace for an intense, express workout that helps to achieve results quickly. We can’t wait to introduce it to our members,” said Lashaun Dale, Vice President, Group X Creative, 24 Hour Fitness.

LES MILLS GRIT is the newest group fitness program from Les Mills International, the creator of the immensely popular BODYPUMP® and BODYCOMBAT® group fitness classes. Featuring three unique workouts – cardio, strength and plyometrics – each LES MILLS GRIT class is developed by a world-class development team of leading sports physiotherapists and medical professionals.


“LES MILLS GRIT helps time-starved people get in a great workout that rapidly improves athletic capability, burns fat and increases power and agility,” says Randy Drake, Vice President of Business Development, Les Mills. “With the visionary support of 24 Hour Fitness, Les Mills can confidently say we are advancing our mission to create a fitter planet.”

By adding LES MILLS GRIT to the full range of free group fitness classes already offered by 24 Hour Fitness, members now have another solution for getting fit faster. LES MILLS GRIT is taught by highly skilled coaches, backed by scientific research and set to motivating music. Each workout is updated every quarter to keep the moves fresh and the results coming. Research conducted at Penn State University found that LES MILLS GRIT sessions resulted in significant increases in oxygen consumption and strength, and decreased triglycerides and body fat, compared to moderate intensity exercise. To find out more about the research, click here.

About Les Mills
Les Mills International is the creator of 13 global group training programs, including BODYPUMP® (weights), BODYCOMBAT® (martial arts) RPM® (indoor cycling), and its recent LES MILLS GRIT® Series. Millions of participants every week build their fitness in a LES MILLS® class, held across 80 countries in 15,192 licensed gyms around the world. Independent research shows that those attending LES MILLS® classes come to their club at least two times more each week than others and 94% are likely to refer a friend. www.LesMills.com

About 24 Hour Fitness

Headquartered in San Ramon, California, 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. For more than 30 years, , the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone. www.24HourFitness.com


# # #