New Studio Program Brings to Life the Triumphs and Challenges Of Training Like An Olympian And Paralympian
SAN RAMON, CA - October, 2017
24 Hour Fitness, a proud sponsor of the United States Olympic Committee (USOC) and Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams, introduces a Team USA Bootcamp into all club markets in January 2018, just prior to the start of the PyeongChang Olympic and Paralympic Winter Games 2018.
Team USA Bootcamp is inspired by the three distinguished “Team 24” U.S. Olympic and Paralympic Team athletes announced by 24 Hour Fitness earlier this fall. The eagerly anticipated program is offered in all 24 Hour Fitness club markets, exclusively during the Olympic Winter Games. The program delivers mind and total body conditioning; a fast-paced interval strength workout packed into 50 minutes that also features some of the favorite exercise movements of the Team 24 athletes. The workout includes a warm up, cardio challenge, and separate circuits that focus on the lower and upper body, as well as the core. Participants will finish feeling like champions, motivated by the challenging training regimens of Team USA athletes.
“Our Team USA athletes are both inspiring and extremely relatable to everyday gym-goers,” said Micki Stary, Senior Director, Group X, 24 Hour Fitness. “We channel the athletes’ energy into Team USA Bootcamp which makes for a highly popular and timely workout.”
“This program is brought to life by our own observations of an increase in gym workouts during the Olympic Games. More than any other sport or event, the Olympic Games illustrate the transformation of ‘everyday athletes’ into champions. It’s a compelling story that instills optimism, hopefulness, determination and the motivation that tends to re-energize our own fitness journeys.”
Members of Team 24 include:
- Gus Kenworthy: Silver medalist in men’s slopestyle skiing at the 2014 Olympic Winter Games in Sochi. A well rounded free skier, his specialties are slopestyle and halfpipe. In addition, Gus is also a 2017 world championship silver medalist and a five-time X Games medalist. As a catalyst for change off the slopes, Gus is the first openly gay action sports athlete, advocating and inspiring others to be confident about themselves. He will also star on the upcoming Olympic edition of Top Chef.
- Elana Meyers Taylor: Two-time U.S. Olympic medalist and current world champion in bobsled. Elana is the first person to win two Olympic medals in both bobsled positions (driver and brakeman); her 2015 gold medal was the first world championship title in women’s bobsled for the U.S. She has competed since 2007, making the national team in her first season. She holds a Bachelor of Science in Exercise Science, master’s degree in Sports Management and an MBA in Finance, putting her knowledge to good use when she interned in the finance department for the IOC in Switzerland.
- Rico Roman: 2014 Paralympic Winter Games gold medalist in sled hockey. Rico is a 2012 gold and 2013 silver medalist, International Paralympic Committee World Sledge Hockey Challenge and is a six-time IPC World Sledge Hockey Challenge medalist. A retired Army Staff Sergeant, Rico had his left leg amputated above the knee when wounded by an improvised explosive device (IED) while serving his third tour in Iraq, February 2007. A Purple Heart recipient, he was introduced to sled hockey by Operation Comfort, an organization dedicated to assisting injured U.S. service personnel.
Since 2004, 24 Hour Fitness has proudly partnered with the U.S. Olympic and Paralympic Teams to support Team USA’s top competitors as they work tirelessly to bring home the gold. More than 100,000 athletes have passed through the Olympic Training Centers and utilized equipment provided by 24 Hour Fitness in their quest to compete at the Games. 24 Hour Fitness also helped design and outfit the High-Performance Training Centers (HPTC) in Beijing in 2008, London in 2012, and Rio in 2016.
The Team USA relationship also offers interesting opportunities for club members and consumers to engage with U.S. athletes as they prepare for the PyeongChang Olympic and Paralympic Winter Games including:
- Behind-the-Scenes With 24Life™ Magazine: In the months leading up to the PyeongChang Games, the award-winning monthly magazine will bring the “Team 24” athlete stories to life including the delicate balance of professional and family commitments—a challenge that we all share. The magazine is free to members and consumers alike at 24Life.com.
- The View Inside: 24 Hour Fitness members will have the opportunity to be entered to win a trip to the PyeongChang Olympic Winter Games via its Fit:Perks® rewards program. Their “view from the inside,” will be shared through 24Life media channels for members to enjoy as the Games unfold.
About 24 Hour Fitness
As an industry leader for more than 30 years, 24 Hour Fitness changes lives every day through fitness. Conveniently located clubs, furnished with a wide variety of strength, cardio and functional training equipment, are the perfect environment for fitness professionals to deliver dynamic personal and group training programs. GX24® and cycle studios feature a popular array of live studio classes included with membership. Combined with a welcoming community, the compelling TV and magazine content of 24Life™, Fit:Perks® Rewards and the innovative My24® app, there are a multitude of offerings to engage and inspire every member to lead a full and healthy life both inside and outside of the club. Opening new clubs on average at the brisk pace of one every few weeks, 24 Hour Fitness is headquartered in San Ramon, CA and serves nearly 4 million members in over 420 clubs nationwide.
To learn more about us and to find the club nearest you, visit 24hourfitness.com
