Join Us at America’s New Year’s Celebration®

As a proud fitness partner of the 130th Rose Parade®, 24 Hour Fitness is excited to celebrate this year’s theme of “The Melody of Life”. Our float embodies a powerful female athlete who is tuning up mentally and physically for an upcoming Spartan Race. As a partner to Spartan Race and supporter of everyday athletes, 24 Hour Fitness helps members across the nation take charge of the music that defines their lives and achieve results they’re proud of.

Tune in to watch the Rose Parade® presented by Honda on New Year’s Day and celebrate with us.

24 Hour Fitness at the Rose Parade®

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Float

Float

Our float celebrates our partnership with Spartan Race and the millions of athletes, at every level, we help prepare for the twists and turns of life. Sneak a peek and get to know our float riders.

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Events

Events

Create your New Year’s activity playlist by exploring the many Tournament of Roses events around Pasadena, California.

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Spartan Race

Spartan Race

From Spartan Certified Trainers to the Spartan Workout Tour, see how we can help you conquer every obstacle as a proud partner of Spartan Race.

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Community

Community

Our team members are instrumental in helping our community find their rhythm with fitness. See what they’ve achieved and what’s up next.